EVERY BRAND HAS A STORY TO TELL

Since it’s inception in 2010 in Bangladesh, Shoukhin Jashim’s eponymous label has been driven by a singular vision to redefine ready-to-wear by transforming everyday elements into luxurious, artfully crafted collections. Recognised for its distinctive blend of imagination, innovation, and refined craftsmanship, the brand has earned a reputation for its revolutionary approach to design.

Guided by her ambition to elevate the label to new horizons, Ms. Jashim pursued advanced studies at a leading sustainable fashion institute, followed by a Master’s in Fashion Management. These experiences not only deepened her expertise but also reinforced her commitment to merging creativity with responsible fashion practices.

After successfully establishing her brand in Bangladesh, she is now expanding its footprint internationally, bringing her unique design philosophy to a global audience where heritage, sustainability, and modern elegance converge.